Bands, Brands, & Billions: My Top Ten Rules for Success in Any Business
(Written by Lou Pearlman)
Marketing Guru, Lou Pearlman Rewrites the Rules for Achieving Fame and Fortune. This book is a
dynamic business biography packed with great stories and practical lessons from one of the most
successful figures in the entertainment industry today.
How does a working-class kid from Queens, New York, transform a lifelong fascination with the
Goodyear blimp into an aviation empire by the time he's 21? How oes that young aviation entrepreneur
then quickly become one of the most powerful forces in the entertainment industrya modern-day
Louis B. Mayer, as the press has dubbed him? Find out in Bands, Brands, and Billions.
Now, for the first time, in Bands, Brands, and Billions, Louis J. Pearlman reveals the secrets
behind his uncanny success. Writing in an engaging and dynamic style, Lou Pearlman describes his "10
Practical Principles" for business and entrepreneurial success and offers prescriptions for everything
from team building to risk taking, and from savvy marketing to raising capital and financing new
ventures. While his lessons are both instructive and inspirational, his anecdotes are classic object
lessons in thinking out of the box. Among other things, Lou Pearlman shares how he:
- Turned a college business class project into a half-billion-dollar industry
- Used mink coats to rescue a failing charter service that flew between New York and Las Vegas
- Deployed a blimp on the desk of a McDonald's executive to win a major contract
- Made more than a half-billion dollars with a baffling business about-face from blimps to boy bands, even though his closest friends thought he'd lost his mind
Review from Publishers Weekly
Louis Pearlman, the marketer behind successful boy bands *NSync, the Backstreet Boys and O-Town,
chronicles his career from Queens newspaper delivery boy to billionaire in this solid-though not
essential-entrepreneur's handbook. The 48-year-old businessman discusses his ventures, which include
blimps, helicopters and recording studios, along with his marketing and promotional strategies. In
describing his businesses, the aggressive and persistent Louis keeps his ego in check, describing
entrepreneurs simply as "'can do' people who see solutions and opportunities where others see problems
and impossibilities." The book is most interesting when Louis J. Pearlman discusses his musical ventures,
e.g., the Backstreet Boys' early struggles to get a record deal. Realizing that grassroots marketing
would help the band gain momentum, he sent them to perform at schools and malls nationwide. "I identified
the popular music market and, more specifically, the teenage girl audience as the primary target for the
music and merchandise of the Backstreet Boys. My challenge was to convince the millions and millions of
teen pop music buyers that the Backstreet Boys were the brand-name band they should buy into." In addition
to his anecdotes about the music world, Lou Pearlman offers practical, if unoriginal, advice for fledgling
entrepreneurs, including the importance of good accounting, financing techniques and intelligent handling
of legal issues.
Copyright 2002 Reed Business Information, Inc.
Buy Bands Brands and Billions: My Top Ten Rules for Success in Any Business by Lou Pearlman, Today!